1. "The best leaders are those most interested in surrounding themselves with assistants and associates smarter than they are. They are frank in admitting this and are willing to pay for such talents." 

2. "Beware of monotony; it's the mother of all the deadly sins." 

3. "Nothing is really work unless you would rather be doing something else."

4. "Without a customer, you don't have a business -- all you have is a hobby." 

5. "To be most effective in sales today, it's imperative to drop your 'sales' mentality and start working with your prospects as if they've already hired you." 

6. "Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel important.' Not only will you succeed in sales, you will succeed in life."

7. "It's not just about being better. It's about being different. You need to give people a reason to choose your business." 

8. "Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art."

9. "Be patient with yourself. Self-growth is tender; it's holy ground. There's no greater investment."